文件名称：Cooperative marketing in the accommodation subsector: Southeastern Mediterranean perspectives
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更新时间：2024-07-19 11:27:15
学术 论文
Cooperative marketing in the accommodation subsector: Southeastern Mediterranean perspectives I 467 Cooperative Marketing in the Accommodation Subsector: Southeastern Mediterranean Perspectives Peter U. C. Dieke � Kurtulus Karamustafa Executive Summary This article examines the concept of cooperative marketing and reviews the wider range of elements that constitute cooperative marketing. Subsequently, the article considers its potential for small- and medium-sized hotels (SMHs) in Cyprus,