文件名称：New directions in Mediterranean tourism: Restructuring and cooperative marketing in the era of globalization
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更新时间：2024-07-19 13:01:04
学术 论文
New directions in Mediterranean tourism: Restructuring and cooperative marketing in the era of globalization A 381 New Directions in Mediterranean Tourism: Restructuring and Cooperative Marketing in the Era of Globalization Yorghos Apostolopoulos � Sevil Sönmez Executive Summary At a time when tourism is the preeminent global industry, the Mediterranean is one of the most important tourist regions in the world, accounting for approximately a third of total tourism revenues and half of inte