文件名称：战略管理（英文版） 第二章小结英文及翻译
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更新时间：2012-05-14 09:23:26
战略管理（英文版）
A bussiness-level strategy is an integrated and coordinated set of commitments the firm users to gain a competitive advantage by exploiting core competencies in specific product markets.Five bussiness-level strategies (cost leadership,differentiation,focused cost leadership,focused differentiation,and integrated cost leadership/differentiation) are examined in the chapter.