文件名称：营销中的关系和网络：国际视角
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学术 论文
Relationships and networks in marketing: International perspectives 251Thunderbird International Business Review, Vol. 42(2) 251–260 • March–April 2000 :copyright: 2000 John Wiley & Sons, Inc. book reviews book reviews Relationships and Networks in Marketing: International Perspectives Gemünden, H.G., Ritter, T., and Walter, A. (eds.): (1997) Relationships and Networks in International Markets, NY: Pergamon, 460 pages, ISBN 0-08- 043963-5 (hardcover). Naudé, P. and Turnbull, P. (eds.): (19