文件名称：Learning.Google.AdWords.and.Google.Analytics.0994390408
文件大小：13.75MB
文件格式：PDF
更新时间：2018-11-16 05:02:40
Google AdWords Analytics
Learning Google AdWords and Google Analytics is going to launch and advance thousands of successful careers in digital advertising and digital analytics around the world. Learn from an expert who designs and presents hundreds of courses, including courses for Google. Internationally recognised educator, digital course designer, consultant and conference speaker, Benjamin Mangold, shares his passion, experience and knowledge of real life campaigns and customers. Learn from an expert who cares and knows how to share. Table of Contents Part I: Google AdWords Chapter 1: Online Advertising Opportunity Chapter 2: Benefits of Google AdWords Chapter 3: Account Structure Chapter 4: Developing a Google AdWords Campaign Chapter 5: Model for Successful Online Advertising Chapter 6: Display Campaigns Chapter 7: Campaign Settings Chapter 8: Advanced Settings Chapter 9: Campaign Setup Options Chapter 10: Video and Shopping Campaigns Chapter 11: Google AdWords Reporting Chapter 12: Optimization Techniques Part II: Google Analytics Chapter 13: How Google Analytics Works Chapter 14: Interface Features Chapter 15: Reports Chapter 16: Audience Chapter 17: Acquisition Chapter 18: Campaign Tracking Chapter 19: Behavior Chapter 20: Conversions Chapter 21: Multi-Channel Funnels Chapter 22: Advanced Interface Features Chapter 23: Goals Chapter 24: Configuration Options Chapter 25: Using Reports Chapter 26: Model for Successful Analysis Chapter 27: Advanced Options Chapter 28: Tracking Chapter 29: Introduction to Google Tag Manager