文件名称：QlikView for Consumer Products QV案例
文件大小：394KB
文件格式：PDF
更新时间：2015-05-05 03:39:10
QlikView 商务智能 数据挖掘 BI
QlikView for Consumer Products Enabling demand-driven performance Despite constantly changing consumer demands and product lifecycles, strong opportunities exist for innovative consumer products (CP) manufacturers. One is to institutionalize the concept of closer collaboration between suppliers, manufacturers, and retailers. Another is to exploit variances in global markets. Still another is to implement market-specific pricing and promotion strategies to optimize trade fund management and maximize sales and margins. With QlikView in-memory analysis, CP companies quickly and affordably gain realtime visibility into retail conditions, supply and distribution networks, and internal processes, providing the agility needed to capitalize on today’s rapidly evolving business environment.