【文件属性】：
文件名称：QlikView for Consumer Products QV案例
文件大小：394KB
文件格式：PDF
更新时间：2015-05-05 03:39:10
QlikView 商务智能 数据挖掘 BI
QlikView for
Consumer Products
Enabling demand-driven performance
Despite constantly changing consumer demands and product lifecycles, strong
opportunities exist for innovative consumer products (CP) manufacturers. One
is to institutionalize the concept of closer collaboration between suppliers,
manufacturers, and retailers. Another is to exploit variances in global markets.
Still another is to implement market-specific pricing and promotion strategies
to optimize trade fund management and maximize sales and margins. With
QlikView in-memory analysis, CP companies quickly and affordably gain realtime
visibility into retail conditions, supply and distribution networks, and internal
processes, providing the agility needed to capitalize on today’s rapidly evolving
business environment.