文件名称：Social Media Analytics Strategy: Using Data to Optimize Business Performance
文件大小：4.21MB
文件格式：PDF
更新时间：2020-12-05 06:12:14
Analytics
Table of Contents Part I: Data Chapter 1: Social Media Data Chapter 2: From Data to Insights Chapter 3: Luis Madureira Part II: Defining Analytics in Social Media and Types of Analytics Tools Chapter 4: Analytics in Social Media Chapter 5: Dedicated vs. Hybrid Tools Chapter 6: Alexander and Frederik Peiniger Part III: Differences of Social Media Networks Chapter 7: Social Network Landscape Chapter 8: Tam Su Part IV: The Analytics Process Chapter 9: The Analytics Process Chapter 10: Armando Terribili Part V: Metrics, Dashboards, and Reports Chapter 11: Metrics Chapter 12: Dashboards Chapter 13: Reports Chapter 14: Milan Veverka Part VI: Strategy and Tactics Chapter 15: Strategy Chapter 16: Tactics Chapter 17: Michael Wu Part VII: The Future Chapter 18: Prescriptive Analytics Chapter 19: The Future of Social Media Analytics