文件名称：Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
文件大小：12.76MB
文件格式：PDF
更新时间：2013-03-28 05:05:06
Web Analytics
Chapter 1 The Bold New World of Web Analytics 2.0 1 Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate 15 Chapter 3 The Awesome World of Clickstream Analysis: Metrics 35 Chapter 4 The Awesome World of Clickstream Analysis: Practical Solutions 75 Chapter 5 The Key to Glory: Measuring Success 145 Chapter 6 Solving the “Why” Puzzle: Leveraging Qualitative Data 169 Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation 195 Chapter 8 Competitive Intelligence Analysis 213 Chapter 9 Emerging Analytics: Social, Mobile, and Video 241 Chapter 10 Optimal Solutions for Hidden Web Analytics Traps 283 Chapter 11 Guiding Principles for Becoming an Analysis Ninja 313 Chapter 12 Advanced Principles for Becoming an Analysis Ninja 357 Chapter 13 The Web Analytics Career 385 Chapter 14 HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture 407