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Storytelling transports us to new worlds. Remember when you were five years old and you could imagine the stories you heard coming to life? Augmented reality (AR) and virtual reality (VR) actually bring these stories to life, breaking the constraints of the physical world to immerse you in an experience. Made with Unity creators Baobab and Atlas V wanted to share the power and potential of these kinds of emotional experiences as they presented their tentpole AR and VR projects for 2020 at this year’s NewFronts West.
讲故事将我们带到了新世界。 还记得您五岁的时候可以想象听到的故事吗？ 增强现实(AR)和虚拟现实(VR) 实际上 使这些故事栩栩如生，打破了物理世界的限制，让您沉浸在体验中。 由Unity创作者制作的Baobab和Atlas V在今年的NewFronts West上展示了2020年的tent AR和VR项目时，希望分享这种情感体验的力量和潜力。
西新锋线 (NewFronts West)
NewFronts West is a conference that highlights creativity and innovation in new digital formats. TV paved the way for this conference format, which allows broadcast networks, websites, media companies, and others to present upcoming line-ups of content and talent to brands, marketers, and advertisers. As a result, this gathering creates valuable partnerships between content creators and brands. Along with Unity, companies such as BBC News, Ellen Digital Network, and Facebook took the stage at NewFronts West to share their latest digital content offerings.
NewFronts West 是一个会议，重点介绍了新数字格式的创造力和创新。 电视为这种会议形式铺平了道路，该形式允许广播网络，网站，媒体公司和其他公司向品牌，营销商和广告商展示即将到来的内容和人才阵容。 结果，这次聚会在内容创作者和品牌之间建立了有价值的合作伙伴关系。 与Unity一起，诸如BBC News，Ellen Digital Network和Facebook之类的公司在NewFronts West登台亮相，分享他们最新的数字内容产品。
连接讲故事的人 (Connecting storytellers)
At Unity, we’re always excited by the opportunity to showcase our creators and the incredible work they produce. We believe that augmented reality (AR) and virtual reality (VR) are the most powerful storytelling media ever created. Baobab and Atlas V use these formats to tell their stories.
在Unity，我们总是很高兴有机会展示我们的创作者以及他们制作的令人难以置信的作品。 我们认为增强现实(AR)和虚拟现实(VR)是有史以来最强大的叙事媒体。 Baobab和Atlas V使用这些格式来讲述他们的故事。
Brands tell stories, too. Brands are brought to life by building relationships with customers through messaging and visualization. NewFronts West offered a chance for us to help build a bridge between these different kinds of storytelling.
品牌也讲故事。 通过消息传递和可视化与客户建立联系，使品牌栩栩如生。 NewFronts West为我们提供了一个机会，可以帮助在这些不同类型的故事讲述之间架起一座桥梁。
While brands and marketers recognize the strong emotional connections they can forge with consumers through AR and VR, using any new medium for marketing and advertising comes with challenges. Pairing brands directly with professional content creators helps them to integrate AR and VR into their campaigns with less friction. Collaboration facilitates creative experiences that are authentic.
尽管品牌和营销商认识到他们可以通过AR和VR与消费者建立起强大的情感联系，但使用任何新的营销和广告媒介都会带来挑战。 将品牌与专业内容创作者直接配对可以帮助他们以更少的摩擦将AR和VR集成到他们的广告系列中。 协作促进了真实的创意体验。
猴面包树工作室的梦想成真 (Dream big with Baobab Studios)
John Kulback, Head of Business Development and Strategy at Baobab Studios, inspired the audience by sharing the story of Baobab’s inception and their impressive list of compelling, star-studded projects. The cinematic VR experiences that Baobab brings to life, such as INVASION!, ASTEROIDS!, Crow: The Legend, and Bonfire, are not only visually stunning, they also captivate audiences by placing them at the center of the story and encouraging them to interact with it. This dynamic helps people to truly connect with the characters in a participatory experience that resonates emotionally.
猴面包树工作室业务发展和战略负责人约翰·库尔巴克(John Kulback)通过分享猴面包树成立的故事和令人印象深刻的，星光熠熠的项目列表来启发观众。 猴面包 树 为生活带来的电影级VR体验，例如 INVASION！ ， ASTEROIDS！ ，《 乌鸦：** 》和《 篝火》 不仅在视觉上令人惊艳，而且还通过将观众置于故事的中心并鼓励他们与之互动来吸引观众。 这种动态感可以帮助人们真正地与角色建立联系，从而在情感上引起共鸣。
VR gives audiences the power of choice. Like video game players, VR audiences can choose their next move, whether that’s looking up instead of at a character, picking up an object, or entering a new scene. The storytelling responds to the user rather than presenting a static, linear narrative that everyone must experience the same way.
虚拟现实为观众提供了选择的力量。 像视频游戏玩家一样，VR观众可以选择下一步，无论是抬头而不是看着角色，捡起物体还是进入新场景。 讲故事是对用户的回应，而不是呈现每个人都必须以相同方式体验的静态，线性的叙述。
At NewFronts West, Baobab shared a teaser of their latest project, slated for release in 2020. The studio has partnered with Unity to bring these kinds of stories to brands and partners who believe in the power of sharing immersive storytelling with the world.
Baobab在NewFronts West上分享了他们最新项目的预告片，该项目计划于2020年发布。该工作室已与Unity合作，将这些故事带给 相信与世界分享沉浸式故事的力量的 品牌和 合作伙伴。
Follow Baobab Studios on Twitter for more details about their upcoming projects.
在Twitter上 关注 Baobab Studios ，以了解有关他们即将进行的项目的更多详细信息。
Atlas V的艺术家聚光灯 (Artist spotlight with Atlas V)
Fred Volhuer, one of the co-founders of Atlas V, took the stage to remind the crowd that immersive experiences aren’t shaped by the technology that enables them, but by the artists who are changing the way we tell stories. As Fred pointed out, technology itself doesn’t inspire emotions and trigger curiosity. It’s a tool, and artists have always created and innovated with whatever tools were at their disposal, from stone, clay, and paint to code and digital graphics.
Atlas V的共同创始人之一弗雷德·沃尔休(Fred Volhuer)登台提醒观众，沉浸式体验的形成并不是由使他们身临其境的技术决定的，而是由改变我们讲述故事方式的艺术家决定的。 正如Fred所指出的那样，技术本身并不会激发情绪并激发好奇心。 它是一种工具，艺术家一直在使用和使用各种工具进行创作和创新，从石头，黏土，油漆到代码和数字图形。
To contextualize how artists bring stories to life in VR, Fred highlighted three different experiences. First, he shared BattleScar, a 30-minute VR narrative following a year in the life of Lupe, a Puerto Rican-American living in late-1970s New York City. This coming-of-age drama has been presented at Sundance, Tribeca, SXSW, and other prestigious festivals, and will be released in 2020 across in-home VR headsets and at digital entertainment centers. Next, he discussed Spheres, a three-chapter journey to uncover the hidden songs of the cosmos, written and directed by Eliza McNitt and produced by Darren Aronofsky.
为了说明艺术家如何在VR中使故事栩栩如生，Fred强调了三种不同的体验。 首先，他分享了《 战车》 ，这是一部30分钟的VR故事，在Lupe(住在波多黎各的美国人，住在1970年代后期的纽约市)生活了一年之后。 这部 大作曾在圣丹斯电影节，翠贝卡(Tribeca)，SXSW和其他享有盛誉的电影节上放映，并将于2020年在家用VR头戴式耳机和数字娱乐中心上映。 接下来，他讨论了 Spheres ，这是一个三章的旅程，揭示了隐藏的宇宙之歌，由Eliza McNitt执导并由Darren Aronofsky制作。
Finally, the audience was introduced to Gloomy Eyes, from Jorge Tereso and Fernando Maldonado. In Gloomy Eyes, the audience follows Gloomy, a young zombie boy, through a world where the sun has disappeared as he strives to create a place for himself.
最后，向观众介绍了 Jorge Tereso和Fernando Maldonado的 Gloomy Eyes 。 在《 阴沉的眼睛》中， 观众跟随着一个年轻的僵尸男孩Gloomy，穿越一个世界，在这个世界中，他努力创造自己的地方时，太阳已经消失了。
Atlas V offered sneak peeks of their upcoming projects for 2020, including an AR game inspired by Gloomy Eyes and a brand-new VR space adventure.
Atlas V提供了他们即将到来的2020年项目的预览，包括受《 沉眼》 启发的AR游戏 和全新的VR太空冒险。
Stay tuned for more innovative storytelling from Atlas V by following them on Twitter.
请关注 Twitter上的 Atlas V，以了解更多创新故事 。
讲故事的未来是身临其境的 (The future of storytelling is immersive)
As this powerful new wave of entertainment continues to swell, it’s essential to support the artists who are innovating and shaping what AR and VR can be. We want to enable creators to keep doing what they do best: pushing the boundaries of what’s possible.
作为娱乐的这个强大的新的浪潮的继续膨胀，这是必须支持谁 的 创新和塑造什么AR和VR可以是 艺术家 。 我们希望使创作者能够继续做自己最擅长的事情：超越一切可能。
Do you want to learn more about sponsorship opportunities for your brand? Let’s talk.
您想了解更多有关品牌赞助机会的信息吗？ 让我们谈谈 。
To discover how XR creators are using Unity, check out our solutions page.
要了解XR创建者如何使用Unity，请查看我们的 解决方案页面 。
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