js：
// JavaScript Document
function b(){
t = parseInt(x.css('top'));
y.css('top','19px');
x.animate({top: t - 19 + 'px'},'slow'); //19为每个li的高度
if(Math.abs(t) == h-19){ //19为每个li的高度
y.animate({top:'0px'},'slow');
z=x;
x=y;
y=z;
}
setTimeout(b,3000);//滚动间隔时间 现在是3秒
}
$(document).ready(function(){
$('.swap').html($('.news_li').html());
x = $('.news_li');
y = $('.swap');
h = $('.news_li li').length * 19; //19为每个li的高度
setTimeout(b,2000);//滚动间隔时间 现在是3秒
})
css：
*{ padding:0; margin:0; font-size:12px}
ul,li{ list-style:none;}
.box{ height:35px; background:#000; overflow:hidden;}
.t_news{ height:19px; background:url(../images/icon_top.png) 0 -88px no-repeat; color:red; padding-left:10px; margin:8px 0; overflow:hidden; position:relative;}
.t_news b{ line-height:19px; font-weight:bold; display:inline-block;}
.news_li,.swap{ line-height:19px; display:inline-block; position:absolute; top:0; left:72px;}
.news_li a,.swap a{ color:red;}
.swap{top:19px;}
html:
<div class="t_news">
<b>网站公告：</b>
<ul class="news_li">
<li><a href="#" target="_blank">要显示的内容</a></li>
</ul>
<ul class="swap"></ul>
</div>