文件名称：The impact of market similarity on international marketing strategies: The automobile industry in Western Europe
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更新时间：2024-07-19 13:10:28
学术 论文
The impact of market similarity on international marketing strategies: The automobile industry in Western Europe D 167 The Impact of Market Similarity on International Marketing Strategies: The Automobile Industry in Western Europe Andreas F. Grein Executive Summary The formulation of an optimal marketing mix is quite complex when that mix must be effective across multiple international markets. At the crux of the problem is whether markets are similar to each other or interdependent and