文件名称:Can Big Data Do It All
文件大小:118KB
文件格式:PDF
更新时间:2016-10-05 17:11:29
Big Data
Now, seemingly, the entire marketing world is entranced by “Big Data,” which is located somewhere in “The Cloud” and is made up of a host of “Algorithmic Calculators” that can crunch any bit of information, from any source, at any time, at practically no cost and spit it back to the marketing organization in the form of a ready-made, sure-to-succeed marketing or communication plan—and, best of all, it can do so almost instantaneously.