文件名称：[内容展示] 数字皇冠 内容为王 (英文版)
文件大小：17.13MB
文件格式：7Z
更新时间：2017-03-09 14:27:44
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☆ 资源说明：☆ [Morgan Kaufmann] 数字皇冠 内容为王 (英文版) [Morgan Kaufmann] The Digital Crown Winning at Content on the Web (E-Book) ☆ 图书概要：☆ In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. ☆ 出版信息：☆ [作者信息] Ahava Leibtag [出版机构] Morgan Kaufmann [出版日期] 2013年11月20日 [图书页数] 358页 [图书语言] 英语 [图书格式] PDF 格式
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[Morgan Kaufmann] The Digital Crown.pdf