文件名称：Enterprise Marketing Management
文件大小：2.52MB
文件格式：PDF
更新时间：2011-06-28 03:23:12
Enterprise Management Marketing Wiley
Enterprise Marketing Management
Wiley | 2003-05-02 | ISBN: 0471267724 | 256 pages | PDF | 1,2 MB
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results.