文件名称：Information rules: a strategic guide to the network economy
文件大小：2.95MB
文件格式：PDF
更新时间：2012-09-21 17:17:32
Information Rules
The book uses a range of products from the network economy to outline strategies for pricing information goods. These range from the obvious (introductory pricing, competitive upgrades, basic versus deluxe) through to more complex strategies such as versioning (producing different versions of a product for different groups of customers - and charging different prices accordingly).