【文件属性】：
文件名称：Finding Your Next Core Business, HBR 2007
文件大小：298KB
文件格式：PDF
更新时间：2013-04-23 15:21:30
Zook , Finding Your Next
Company after company
prematurely abandons its core in the pursuit of some
hot market or sexy new idea, only to see the error of its
ways – often when it’s too late to reverse course. Bausch &
Lomb is a classic example. Its eagerness to move beyond contact
lenses took it into dental products, skin care, and even
hearing aids in the 1990s.Today B&L has divested itself of all
those businesses at a loss, and is scrambling in the category
it once dominated (where Johnson & Johnson now leads).