文件名称：Finding Your Next Core Business, HBR 2007
文件大小：298KB
文件格式：PDF
更新时间：2013-04-23 15:21:30
Zook , Finding Your Next
Company after company prematurely abandons its core in the pursuit of some hot market or sexy new idea, only to see the error of its ways – often when it’s too late to reverse course. Bausch & Lomb is a classic example. Its eagerness to move beyond contact lenses took it into dental products, skin care, and even hearing aids in the 1990s.Today B&L has divested itself of all those businesses at a loss, and is scrambling in the category it once dominated (where Johnson & Johnson now leads).