文件名称：Marketing Data Science: Modeling Techniques in Predictive Analytics
文件大小：27.24MB
文件格式：PDF
更新时间：2022-03-15 08:52:01
Python
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics) By 作者: Thomas W. Miller ISBN-10 书号: 0133886557 ISBN-13 书号: 9780133886559 Edition 版本: 1 出版日期: 2015-05-22 pages 页数: (480 ) Contents Preface Figures Tables Exhibits 1.Understanding Markets 2.Predicting Consumer Choice 3.Targeting Current Customers 4.Finding New Customers 5.Retaining Customers 6.Positioning Products 7.Developing New Products 8.Promoting Products 9.Recommending Products 10.Assessing Brands and Prices 11.Utilizing Social Networks 12.Watching Competitors 13.Predicting Sales 14.Redefining Marketing Research A.Data Science Methods B.Marketing Data Sources C.Case Studies D.Code and Utilities Bibliography Index Code Snippets