Firebase Analytics UTM广告系列跟踪无效

时间:2022-03-22 15:19:19

I'm not able to get UTM campaign tracking info in Firebase Analytics - Attribution - first_open. All my installs are shown as (direct)/(none).

我无法在Firebase Analytics中获得UTM广告系列跟踪信息 - 归因 - first_open。我的所有安装都显示为(直接)/(无)。

I'm using both GA and Firebase Analytics and currently have a custom INSTALL_REFERRER receiver which calls CampaignTrackingReceiver.onReceive for GA. This works for GA and I can see all my campaigns.

我正在使用GA和Firebase Analytics,目前有一个自定义的INSTALL_REFERRER接收器,它为GA调用CampaignTrackingReceiver.onReceive。这适用于GA,我可以看到我的所有广告系列。

The final merged manifest also does not have any other install referrer receiver. So obviously I'm probably missing a call to Firebase Analytics, but which one? Where is the documentation?

最终合并清单也没有任何其他安装引用接收器。显然,我可能错过了对Firebase Analytics的调用,但是哪一个?文件在哪里?

Update 1 This is the URL I'm using and it is tracked properly in GA.

更新1这是我正在使用的URL,它在GA中被正确跟踪。

https://play.google.com/store/apps/details?id=my.app.package&referrer=utm_source%3Dapp%26utm_medium%3Dshare

Documentation for GA Android SDK recommends above format.

GA Android SDK的文档推荐以上格式。

Google Play Campaign Measurement allows you to see which campaigns and traffic sources are sending users to download your app from the Google Play Store. It is recommended that all developers implement Google Play Store Campaign Measurement.

借助Google Play广告系列衡量标准,您可以查看哪些广告系列和流量来源正在向用户发送用户,以便从Google Play商店下载您的应用建议所有开发人员实施Google Play商店广告系列衡量标准。

Update 2 Release notes for Firebase 9.6 seems to indicate this is fixed, but still not working as of Firebase 10.2.1

更新2 Firebase 9.6的发行说明似乎表明这是固定的,但仍然无法使用Firebase 10.2.1

Added tracking for the source of app install referrals when an app with Analytics is installed from the Play Store.

从Play商店安装了包含Google Analytics的应用时,添加了对应用安装推荐来源的跟踪。

Update 3 Finally working as of Firebase 11.0.2. No changes to the URL.

更新3最后使用Firebase 11.0.2。没有更改URL。

1 个解决方案

#1


3  

There are two URL builder tools : One for Google Analytics and one for Google Play. If you use the one for Google Analytics, UTM-based campaign tracking should work for you.

有两种网址构建工具:一种用于Google Analytics,另一种用于Google Play。如果您使用Google Analytics(分析),则基于UTM的广告系列跟踪应该适合您。

#1


3  

There are two URL builder tools : One for Google Analytics and one for Google Play. If you use the one for Google Analytics, UTM-based campaign tracking should work for you.

有两种网址构建工具:一种用于Google Analytics,另一种用于Google Play。如果您使用Google Analytics(分析),则基于UTM的广告系列跟踪应该适合您。