Short version: I'm trying to determine the best way to track what the user does on our site. I.e., page they land on, what links they click, where they end up. Most of this information is stored in the log files, but is using the log file the best way for me to proceed?
简短版本:我正在尝试确定跟踪用户在我们网站上执行操作的最佳方式。即,他们登陆的页面,他们点击的链接,他们最终的位置。大部分信息都存储在日志文件中,但是使用日志文件是我继续操作的最佳方式吗?
Long version: My boss is preparing to spend a lot of money advertising on multiple sites. He wants to know which ads perform the best, on which sites, and how long we retain our new visitors, if at all. That is, he's not satisfied simply knowing that our ad campaign brought in X new visitors, what he wants to know is where they came from, what they did, and if they bought anything.
长版本:我的老板正准备花很多钱在多个网站上做广告。他想知道哪些广告效果最好,哪些网站以及我们保留新访问者的时间长短(如果有的话)。也就是说,他不满足于仅仅知道我们的广告活动带来了X个新访客,他想知道的是他们来自哪里,他们做了什么,以及他们是否购买了任何东西。
As I said in the short version, I know that most of this is available in the log files, but is this the best way to go about it or should I use the backend php system to track this information and store it in the db in real time? Does there already exist a generally accepted method?
正如我在简短版本中所说,我知道大部分内容都可以在日志文件中找到,但这是最好的方法,或者我应该使用后端php系统来跟踪这些信息并将其存储在数据库中即时的?是否已经存在普遍接受的方法?
Tracking a user's progress is a topic that has always interested me, but until now I've never had the the time to delve into it. If anyone has some advice on even where to begin, I would greatly appreciate it.
跟踪用户的进度是一个一直让我感兴趣的主题,但直到现在我还没有时间深入研究它。如果有人对即使从哪里开始有一些建议,我将不胜感激。
2 个解决方案
#1
Mint.
Forget GA, Webalizer, or AWStats.
忘记GA,Webalizer或AWStats。
Spend $30 on Mint. It does much more, more accurately than any competing product, is easy to use, and has great support.
在Mint上花30美元。它比任何竞争产品更准确,更易于使用,并且具有很强的支持。
And I don't even work there. :)
我甚至不在那里工作。 :)
Some other products:
其他一些产品:
( These are far more useful than just garnering reams of raw data.
When used wisely, you can gain an entirely new level of understanding the user.
Each tool has a unique twist (though clicktale/userfly is similar), so it makes sense to use more than one. )
(这些比获取大量原始数据更有用。当明智地使用时,你可以获得对用户的全新理解。每个工具都有一个独特的扭曲(虽然clicktale / userfly类似),所以它是有意义的使用不止一个。)
#2
Sounds like you need to deploy a Web analytics product to your site.
听起来您需要将Web分析产品部署到您的站点。
Look at tools such as Google Analytics or AWStats. They will provide a reports with an analysis of the data collected by log files.
查看Google Analytics或AWStats等工具。他们将提供报告,分析日志文件收集的数据。
#1
Mint.
Forget GA, Webalizer, or AWStats.
忘记GA,Webalizer或AWStats。
Spend $30 on Mint. It does much more, more accurately than any competing product, is easy to use, and has great support.
在Mint上花30美元。它比任何竞争产品更准确,更易于使用,并且具有很强的支持。
And I don't even work there. :)
我甚至不在那里工作。 :)
Some other products:
其他一些产品:
( These are far more useful than just garnering reams of raw data.
When used wisely, you can gain an entirely new level of understanding the user.
Each tool has a unique twist (though clicktale/userfly is similar), so it makes sense to use more than one. )
(这些比获取大量原始数据更有用。当明智地使用时,你可以获得对用户的全新理解。每个工具都有一个独特的扭曲(虽然clicktale / userfly类似),所以它是有意义的使用不止一个。)
#2
Sounds like you need to deploy a Web analytics product to your site.
听起来您需要将Web分析产品部署到您的站点。
Look at tools such as Google Analytics or AWStats. They will provide a reports with an analysis of the data collected by log files.
查看Google Analytics或AWStats等工具。他们将提供报告,分析日志文件收集的数据。