首先，感谢苹果
好了，进入主题
itunesconnect.apple关于4.3的被拒回复：
Guideline 4.3 - Design
Your app duplicates the content and functionality of apps currently available on the App Store.
Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.
Next Steps
We encourage you to review your app concept and incorporate different content and features that are in compliance with the App Store Review Guidelines.
For app design information, check out the following videos: "Best Practices for Great iOS UI Design" and "Designing Intuitive User Experiences," available on the Apple Developer website.
You may also want to review the ios Human Interface Guidelines for more information on how to create a great user experience in your app.
If you cannot - or choose not to - revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site; the App Store does not accept or distribute web apps.
html5 is the major new version of HTML and enables audio and video to play natively in the browser without requiring proprietary plug-ins. Using Html5, web apps can look and behave like native iPhone and iPad apps, and using HTML5's Offline Application Cache, a web app can work even when the device is offline. With web apps, you have flexibility to deliver as much or as little functionality as you desire.
To get started with iPhone or iPad web apps, please review the Safari Client-Side Storage and Offline Applications Programming Guide.
For a description of the HTML elements and attributes you can use in Safari on iPhone, check out Safari HTML Reference: Introduction.
苹果审核条款，针对4.3的条款说明！
4.3是什么？？？
简而言之，4.3是功能或者应用程序重复出现在App Store，包括相同类型产品功能较一致，以及上传马甲或者分包导致的被拒回复，以下方案希望能帮到大家处理此类问题！
1，元数据方面修改方案---
①修改应用程序价格，打造与原产品不同的价格级别；
②修改应用程序发布地区，打造与原产品不同的售卖地区或分不同地区运营；
③修改产品分类，打造与原产品不同的产品侧重属性分类；
④回复苹果产品设计理念等，表述产品情怀，希望打造独一无二的产品，比如功能目前会跟其他类似，会有相同情况；然后提出产品内某功能加以细节性说明，比如功能在市场上其他人还没做等等（此做法请慎重，描述好了ok，描述差了打脸）；
（主要表述方面侧重在于用户体验，及满足不同用户细化体验等方面）：
尊敬的苹果开发者审核，
您好，针对于贵方提出的4.3相关问题，我方目前已修改“地区/售价/分类”，主要目的在于针对不同的人群属性做运营方面的区分，我们希望给予用户不同的产品体验，包括应用程序内的功能侧重点，展现给用户的内容等等；希望贵方能重新审核，及时给予我方App通过审核并发布至App Store。
诚挚的问候！
2，二进制方面修改方案---
①升级version，升级一个版本号提交审核；
②换bundle id，换一个包再提交审核；
③换开发者账号，换不同账号提交审核；
④修改素材及UI色调等，修改logo，修改主色调；
⑤修改功能界面等，此处可改功能可做小开关；
⑥添加垃圾代码或者注释块，此处主要防苹果机审扫描；
附：苹果的三种审核机制！
1，预审核---
扫描api，及plist文件字符缺失等；此处分两步，第一步为上传时苹果Application Loador等应用对于适配icon等的检查，第二步为上传后苹果的功能性检查，例如配置了Push功能但有缺失或者未打开功能，则会邮件提示等等；
2，机审---
此处扫描支付SDK等，及马甲情况，机器扫描主要看代码块，可参考百度蜘蛛抓取网站模块原理；如遇部分无法过机审情况可尝试加速绕过机审（不是100%成功）；
3，人工审核---
此处主要检测功能或者App体验测试，例如用测试账号登录App体验功能，或其他是否明显bug等，ipv6也在此处检测；