Introduction(简介)

We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially - for hundreds of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your App and speed you through the approval process when you submit it.

非常高兴您能付出宝贵的时间和精力来开发iOS应用。成千上万的开发者的经历表明，无论从专业技术还是经济收入上，开发iOS应用都是个有意义的事情，我们将帮助你更快成功，成为其中的一员。这篇App Store Review Guidlines主要是为了协助你弄清楚开发过程中会遇到的一些疑惑，加快你提交应用后的审核过程。

We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical App. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:

我们认为应用不同于书籍和歌曲，我们不支持这些。如果你要讨论宗教信仰，那么应该去写书。如果你要谈论性，那么写书，或者去写歌，或者去做一个生理卫生的应用。看起来可能有点麻烦，但我们仍然决定App Store不接受上述内容。记住下边这些大致的原则，会对你有所帮助：

We have lots of kids downloading lots of Apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.

有很多小孩子会来商店下载应用，而且除非父母们设置了家长管理（事实很多人不设置），否则孩子们是不受任何限制的。所以我们要关注孩子们。

We have over 700,000 Apps in the App Store. If your App doesn't do something useful, unique or provide some form of lasting entertainment, it may not be accepted.

现在商店里有超过700,000个应用。我们不需要一个款差劲的应用。一款不能提供一些有用的功能，或者只是哗众取宠的恶作剧的应用，肯定通不过审核。

If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.

如果你的应用一看就是一个三两天拼凑出来的东西，或者你只是想把一个练手应用上传到商店里，跟朋友秀一把，那在被拒以后一定要hold住。我们有大批严肃的开发者，不希望他们高质量的应用被这些业余作品包围。

We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.

我们会拒掉那些，有越线内容或行为的应用。那么红线是什么呢？恩，有个高级法院的法官曾经说过：“等真见到的时候，我才知道”。还有，我们相信你越线的时候，你也会知道的。

If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

我们有一个审核委员会，如果你的应用被拒了，你可以在那上诉。不过你威胁我们，或者乱喷，肯定是于事无补的。

If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your Apps will be removed from the store and you will be expelled from the developer program.

如果你试图蒙骗系统（比如：在审核过程中做手脚，盗取用户数据，剽窃其他开发者作品，或者刷评级），你的应用会被下线，你的开发者许可也会被取消。

This is a living document, and new Apps presenting new questions may result in new rules at any time. Perhaps your App will trigger this.

这是一篇动态文档，新应用随时都会带来新的问题，我们也将制定新的规则。你的应用可能就带来下一条规则。

Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.

最重要的是，我们非常珍视这个平台，并且尊重您的作品。我们真心要尽我们最大努力创造一个全球最好的平台，在这里你们可以大展才华，并且可以赚钱养家。看起来我们限制了太多的东西，恩，其实是因为，我们对于我们的用户有郑重承诺，保证他们在apple的设备上享有最佳体验。就像你们也希望的那样。

Table of Contents（目录）

1. Terms and conditions（法律与条款）

1.1  As a developer of applications for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.

作为App Store的应用开发者，你必须接受如下条款：Program License Agreement (PLA)，Human Interface Guidelines (HIG)，以及任何你与apple签订的许可和合同。以下规则和示例是为了协助你的应用更快通过审核上架，而不是修正或取代之前的条款。

2. Functionality（功能）

2.1  Apps that crash will be rejected

2.1  存在Crash（崩溃，死机）的应用会被拒。

2.2  Apps that exhibit bugs will be rejected

2.2  存在明显bug的应用会被拒。

2.3  Apps that do not perform as advertised by the developer will be rejected

2.3  不符合开发者描述的应用会被拒。

2.4  Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected

2.4  有未说明或隐藏特性或有悖描述的应用会被拒。

2.5  Apps that use non-public APIs will be rejected

2.5  使用非公开API的应用会被拒。

2.6  Apps that read or write data outside its designated container area will be rejected

2.6  试图读写非允许范围内的数据的应用会被拒。

2.7  Apps that download code in any way or form will be rejected

2.7  试图以任何方式方法下载代码的应用会被拒。

2.8  Apps that install or launch other executable code will be rejected

2.8  安装或运行其他可执行代码的应用会被拒。

2.9  Apps that are "beta", "demo", "trial", or "test" versions will be rejected

2.9  任何“beta”，“演示（demo）”，“试用（trial）”或“测试（test）”版本的应用会被拒。

2.9 Demo版、trial版和test版的程序将会被拒绝。Beta版应用程序可通过TestFlight提交，并且必须遵守相关指南。(此前并未允许Beta版通过TestFlight提交)

2.10  iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution

2.10  iPhone应用必须可以无条件运行在iPad上，支持普通iPhone分辨率和2倍iPhone 3GS分辨率。

2.11  Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps.

2.11  任何与App Store中上架应用重复的应用会被拒，尤其是已经有了很多的：如放屁，打嗝，手电照明和爱经。

2.12  Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected

2.12  没有用处的应用，web页面简单组合的应用，或任何哗众取宠，不能提供娱乐价值的应用会被拒。

2.13  Apps that are primarily marketing materials or advertisements will be rejected

2.13  纯粹用于市场推广或广告的应用会被拒。

2.14  Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected

2.14  有意提供隐蔽或虚假功能，却又不能明显标示的应用会被拒。

2.15  Apps larger than 50MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

2.15  大于20MB的应用无法通过蜂窝网络下载安装（App Store自动处理）。

2.16  Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.

2.16  多任务应用只允许在后台运行如下相应的服务：VoIP，音频播放，地理位置，任务记录，本地提醒等。

2.17  Apps that browse the web must use the iOS WebKit framework and WebKit Javascript

2.17  应用只允许通过iOS WebKit框架和WebKit Javascript访问web页面。

2.18  Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected

2.18  鼓励酗酒，使用违法药物，或诱导未成年人饮酒，吸烟的应用会被拒。

2.19  Apps that provide incorrect diagnostic or other inaccurate device data will be rejected

2.19  提供错误的系统信息或设备数据的应用会被拒。

2.20  Developers "spamming" the App Store with many versions of similar Apps will be removed from the iOS Developer Program

2.20  通过许多版本的类似应用对App Store造成干扰的开发者会被取消IDP身份。

2.21  Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.

2.21  歌曲和电影应该提交到iTunes store。书籍应该提交到iBookstore。

2.22  Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected

2.22  随意通过位置或运营商来限制用户使用的应用会被拒。

2.23  Apps must follow the iOS Data Storage Guidelines or they will be rejected

2.23  加入iCloud支持后，应用必须遵守iOS数据存储指南（ iOS Data Storage Guidelines）否则将被拒。

2.24  Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the Developer Program License Agreement or they will be rejected

2.24  在Newsstand里提交的应用必须遵守Developer Program License Agreement的第1,2和3条，否则将被拒。

2.25  Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected

2.25  与App Store类似的推荐或为其他应用做广告的应用将无法通过App Store审核。

2.25类似App store，或者基于购买或者促销的目的而展示其他应用的应用将会被拒绝

(限制更加严格，此前经过特殊审核批准(比如健康管理、航空以及其他无障碍需求等)，或者为特殊群体用户提供具有重大意义的附加值的应用是可以通过的)

2.26（new） Apps may display and recommend apps other than your own only if the collection is designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or provides significant added value for a specific group of customers, or they will be rejected

2.26 只有当app是出于特殊审核需要(比如健康管理、航空以及无障碍需求等)或为特殊群体用户提供具有重大意义的附加值时，才可以展示和推荐自身以外的其他应用程序，否则应用程序将会被拒绝。

2.27（new） If your app’s core functionality doesn’t work with the Siri remote it will be rejected. The app may, however, provide enhanced functionality in connection with a game controller or other peripheral

3. Metadata (name, descriptions, ratings, rankings, etc)（描述数据（名称，描述，评级，分类等））

3.1  Apps or metadata that mentions the name of any other mobile platform will be rejected

3.1  应用或者元数据中提到其他任意移动平台会被拒。

3.2  Apps with placeholder text will be rejected

3.2  描述数据有未填写项，存留占位符文本会被拒。

3.3  Apps with descriptions not relevant to the application content and functionality will be rejected

3.3  描述中提到与应用内容和功能无关信息会被拒。

3.3应用程序的名称、描述、截图或者预览与应用的内容和功能不相关将会被拒绝。(此前仅对描述有所限制)

3.4  App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

3.4  应用在iTunes Connect与设备上显示的名称应该类似，否则会造成混淆。

3.5  Small and large App icons should be similar, so as to not to cause confusion

3.5  不同尺寸的icon要一致，否则会造成混淆。

3.6  Apps with App icons and screenshots that do not adhere to the 4+ age rating will be rejected

3.6  图标与截屏不符合4+年龄评级的应用会被拒。

3.6图标、截图以及预览不符合4+年龄评级的程序将会被拒绝。(增加了对预览的限制)

3.7  Apps with Category and Genre selections that are not appropriate for the App content will be rejected

3.7  应用的内容与所选分类和风格不符会被拒。

3.8  Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

3.8  开发者有责任把应用放到恰当的分级（Rating）。不恰当的评级可能会被Apple修改，甚至删除。

3.9  Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple

3.9  开发者有责任给应用撰写恰当的关键词。不恰当的关键词可能会被Apple修改，甚至删除。

3.10  Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program

3.10  通过伪造，付费评价或其他非正规手段，获取App Store中较好的评价与星级的开发者会被取消IDP身份。

3.11  Apps which recommend that users restart their iOS device prior to installation or launch may be rejected

3.11  任何提示需要用户重启iOS设备来安装或运行的应用会被拒。

3.12  Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs

3.12  应用在提交审核过程中，所有涉及到的URL都要处于正常运行状态，例如保密协议，相关支持页面等。

3.13（new） Apps with screenshots, previews, and marketing text that do not clearly identify supplemental content or items that must be purchased separately (e.g. using IAP) will be rejected

3.13应用程序的截图、预览或者营销文本没有清晰地指出附加内容或项目需要额外单独购买(比如使用IAP)将会被拒绝。

3.14（new） App previews may only use video screen captures of the app, voice-overs, and textual and design overlays, or the app will be rejected

3.14 App预览仅能使用从应用程序捕获的视频屏幕、旁白、文本以及design overlays，否则应用程序将会被拒绝。

3.15（new） Apps with previews that display personal information of a real person without permission will be rejected

3.15添加App预览的应用程序，未经许可展示真人个人信息将会被拒绝。

3.16（new） App previews may only include music that is licensed for that purpose in all selected territories

3.16 App预览仅能使用在所有选定地区内经过授权许可、用于此目的的音乐。

3.17（new） App previews and screenshots that include content played or streamed via the app (e.g. music, video, and related cover art) that is not licensed for use in the preview or screenshots will be rejected

3.17 App预览包含未经授权的通过app播放的内容(比如iTunes playlist和YouTube流媒体)的应用将会被拒绝。

4. Location（位置）

4.1  Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected

4.1  未提示用户且获得用户允许之前收集，传输或使用位置数据的应用会被拒。

4.2  Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected

4.2  使用location-based API来自动控制车辆，飞行器或其他设备的应用会被拒。

4.3  Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected

4.3  使用location-based API进行调度，队伍管理或应急服务的而应用会被拒。

4.4  Location data can only be used when directly relevant to the features and services provided by the App to the user or to support approved advertising uses

4.4  位置数据只能用于应用提供的直接相关功能或服务，或者有授权的广告。

5. Push notifications（提醒推送）

5.1  Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected

5.1  不使用Apple Push Notification（APN） API提供消息推送的应用会被拒。

5.2  Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected

5.2  使用APN服务却没从Apple获取一个Push Application ID的应用会被拒。

5.3  Apps that send Push Notifications without first obtaining user consent will be rejected

5.3  在首次推送消息之前未取得的用户允许的应用会被拒。

5.4  Apps that send sensitive personal or confidential information using Push Notifications will be rejected

5.4  使用提醒推送服务推送敏感的个人或机密信息的应用会被拒。

5.5  Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

5.5  使用提醒推送发送主动消息，欺骗或干扰信息的应用会被拒。

5.6  Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind

5.6  应用不可以使用提醒推送发送广告，活动或任何形式的直接推广信息。

5.7  Apps cannot charge users for use of Push Notifications

5.7  应用不可以提供收费的提醒推送服务。

5.8  Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected

5.8  使用APN服务过度占用网络带宽或容量或通过提醒推送大量占用系统资源的应用会被拒。

5.9  Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected

5.9  传输病毒，文件，代码或程序，导致破坏或扰乱正常的APN服务操作的应用会被拒。

6. Game Center（游戏中心）

6.1  Apps that display any Player ID to end users or any third party will be rejected

6.1  向终端用户或第三方展示Player ID的应用会被拒。

6.2  Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected

6.2  Player ID被用于Game Center条款款意外的用途的应用会被拒。

6.3  Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program

6.3  试图通过Game Center反查，跟踪，描述，关联，发掘，收割，或利用Player ID，别名或其他信息的开发者会被取消IDP身份。

6.4  Game Center information, such as Leaderboard scores, may only be used in Appsapproved for use with the Game Center

6.4  Game Center信息，例如Leaderboard得分，只能通过Game Center用于应用中。

6.5  Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

6.5  使用Game Center发送主动消息，欺骗或干扰信息的应用会被拒。

6.6  Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected

6.6  使用Game Center过度占用网络带宽或容量的应用会被拒。

6.7  Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected

6.7  传输病毒，文件，代码或程序，导致破坏或扰乱正常的Game Center操作的应用会被拒。

7. Advertising（广告）

7.1  Apps that artificially increase the number of impressions or click-throughs of ads will be rejected

7.1  人工刷广告浏览或点击率的应用会被拒。

7.2  Apps that contain empty iAd banners will be rejected

7.2  带有空iAd banner广告的应用会被拒。

7.3  Apps that are designed predominantly for the display of ads will be rejected

7.3  设计主要用来展示广告的应用会被拒。

8. Trademarks and trade dress（商标权与商标外观）

8.1  Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List

8.1  应用必须遵守Guidelines for Using Apple Trademarks and Copyrights 和Apple Trademark List中描述的所有条款和条件。

8.2  Apps that suggest or infer that Apple is a source or supplier of the App, or that Apple endorses any particular representation regarding quality or functionality will be rejected

8.2  任何误导或暗示Apple为该应用来源或提供商，或Apple以任何形式认可其质量或功能的应用会被拒。

8.3  Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected

8.3  外观与现有Apple产品或广告主题类似或混淆的应用会被拒

8.4  Apps that misspell Apple product names in their App name (i.e., GPS for Iphone, iTunz) will be rejected

8.4  应用名称中出现错误的Apple产品拼写（如，GPS for IPhone， iTunz）的应用会被拒。

8.5  Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request.

8.5  使用受保护的第三方资源（商标，版权，商业机密，以及其他私有内容），如果要求请提供一份文本形式的使用授权。

8.6 （new）Apps that include the ability to download music or video content from third party sources (e.g. YouTube, SoundCloud, Vimeo, etc) without explicit authorization from those sources will be rejected

8.6若无明确授权许可，从第三方来源处(比如YouTube、SoundCloud以及Vimeo等)下载音乐或者视频内容的应用程序将会被拒绝。

9. Media content（媒体内容）

9.1  Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected

9.1  使用MediaPlayer框架以外的方法访问Music Library中媒体数据的应用会被拒。

9.2  App user interfaces that mimic any iPod interface will be rejected

9.2  用户界面模仿任何iPod界面的应用会被拒。

9.3  Audio streaming content over a cellular network may not use more than 5MB over 5 minutes

9.3  通过蜂窝网络传输的流媒体音频内容不得超过5MB或多余5分钟。

9.4  Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream

9.4  通过蜂窝网络传输超过10分钟流媒体视频内容，必须使用HTTP Live Streaming，并包含一条基线64kbps的音频HTTP Live流。

10. User interface（用户界面）

10.1  Apps must comply with all terms and conditions explained in the Apple iOS Human Interface Guidelines

10.1  应用必须遵守Apple iOS Human Interface Guidelines中的所有条款和条件。

10.2  Apps that look similar to Apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected

10.2  外观与iPhone自带应用（如：App Store，iTunes Store和iBookstore）相似的应用会被拒。

10.3  Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected

10.3  不按照Apple iOS Human Interface Guidelines中的描述正确使用系统控件比如按钮，图标等的应用会被拒。

10.4  Apps that create alternate desktop/home screen environments or simulate multi-App widget experiences will be rejected

10.4  试图创建多桌面/主屏环境或模拟多Widget应用工具的应用会被拒。

10.5  Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected

10.5  修改标准开关标准功能例如：音量增加／减少，响铃／震动的应用会被拒。

10.6  Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

10.6  Apple和我们的用户都界面报以很高期望，希望他设计的超级简洁，精致，充满创造力，深思熟虑。做到这些确实会消耗很多精力，但是值得。Apple在这方面要求非常高。如果你的用户界面过于复杂，甚至仅仅是不够好，都可能被拒。

10.7（new） Watch Apps whose primary function is telling time will be rejected

11. Purchasing and currencies（购买与流通货币）

11.1  Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected

11.1  通过App Store以外的渠道解锁或开启附加属性或功能的应用会被拒。

11.2  Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected

11.2  使用In App Purchase API (IAP)以外的系统提供购买内容，功能或服务的应用会被拒。

11.3  Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected

11.3  使用IAP为与应用无关的实体商品或商品服务收费的应用会被拒。

11.4  Apps that use IAP to purchase credits or other currencies must consume those credits within the application

11.4  应用使用IAP购买积分（Credit）或其他货币，必须在应用中消费。

11.5  Apps that use IAP to purchase credits or other currencies that expire will be rejected

11.5  使用IAP购买的积分（Credit）或货币会过期的应用会被拒

11.6  Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices

11.6  使用IAP收费订阅的内容至少要在7天内有效，而且允许在所有iOS设备间共享。

11.7  Apps that use IAP to purchase items must assign the correct Purchasability type

11.7  用到IAP收费项目的应用必须分派到正确的收费类目中。

11.8  Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected

11.8  使用IAP向用户收费以获取iOS内建功能（如摄像头，陀螺仪）的应用会被拒。

11.9  Apps containing "rental" content or services that expire after a limited time will be rejected

11.9  包含“出租”内容或服务的应用，在一段时间实效的会被拒。

11.10  Insurance applications must be free, in legal-compliance in the regions distributed, and cannot use IAP

11.10  保险类应用必须免费，遵守发布地区的法律，并且不允许使用IAP。

11.11  In general, the more expensive your App, the more thoroughly we will review it

11.11  一般来说，越贵的应用审核就越仔细彻底。

11.12  Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Developer Program License Agreement.

11.12  提供收费订阅的应用必须使用IAP，Apple将会按照Developer Program License Agreement中约定的70/30的比例与开发者分账。

11.13  Apps that link to external mechanisms for purchases or subscriptions to be used in the App, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected

11.13  应用中如果提供了IAP以外的收费或订阅机制，如：“buy”按钮，跳转到一个购买电子书的web页面，会被拒。

11.14  Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the App, as long as there is no button or external link in the App to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the App

11.14  应用可以阅读或播放任何在应用以外取得授权的内容（包括指定的杂志，报纸，书籍，音频，音乐和视频），只要在应用中不允许出现获取授权的收费链接或按钮。Apple不会对在应用外订阅或购买授权项目收取任何费用。

11.15  Apps may only use auto renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage) and media Apps (video, audio, voice), or the App will be rejected.

11.15  应用只能自动更新订阅的期刊（报纸、杂志），自动更新商业应用（企业、生产力、专业创意、云存储）和媒体应用（视频、音频，声音）将被拒绝。

11.16（new） Apps may enable additional approved features or functionality when used in combination with specific approved physical products (such as a toy) as long as the additional features and functionality are either completely dependent on such hardware (for example an App that is used to control a telescope) or also available through the App without the physical products, such as by way of reward for achievement or by use of IAP

11.16当与特定的经过审核的实体产品(比如玩具)结合使用时，应用程序可以使用获得批准的附加特性和功能，只要附加功能完全依赖于该硬件产品(比如一款用于控制望远镜的应用程序)或者也可以在不使用实物产品的情况下使用应用程序，比如成就奖励或者使用IAP。

11.17（new） Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions

11.17如果应用功能遵照各州和联邦法律，那么应用可以用来促进被认可的虚拟货币的流通。

12. Scraping and aggregation（抓去与整合）

12.1  Applications that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc) or create rankings using content from Apple sites and services will be rejected

12.1  从Apple的页面（如：apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, 等）抓取内容，或利用Apple页面和服务中的内容进行排名的应用会被拒。

12.2  Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed

12.2  应用可以使用授权的Apple RSS，例如iTunes Store RSS。

12.3  Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected

12.3  简单的web页面裁剪，内容整合或链接收集应用会被拒。

13. Damage to device（损害设备）

13.1  Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected

13.1  任何怂恿用户做出可能损坏Apple设备的行为的应用会被拒。

13.2  Apps that rapidly drain the device's battery or generate excessive heat will be rejected

13.2  快速耗光设备电量或产生大量热量的应用会被拒。

13.3（new） Apps whose use may result in physical harm may be rejected

13.3能导致用户人身伤害的app将会被拒绝。

14. Personal attacks（人身攻击）

14.1  Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted inpidual or group in harms way will be rejected

14.1  任何涉嫌诽谤，侮辱，狭隘内容或打击个人或团体的应用会被拒。

14.2  Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary

14.2  职业政治讽刺家和幽默作家不受该诽谤和狭隘条款约束。

14.3（new） Apps that display user generated content must include a method for filtering objectionable material, a mechanism for users to flag offensive content, and the ability to block abusive users from the service

14.3展示用户创作内容(UGC)的应用程序必须提供一个过滤不良资讯的方法，一个用户可以标记侵犯性内容的机制，以及可以阻止辱骂用户的能力。

15. Violence（暴力）

15.1  Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected

15.1  展示人或动物被杀戮，致残，枪击，针刺或其他伤害的真实图片的应用会被拒

15.2  Apps that depict violence or abuse of children will be rejected

15.2  描述暴力或虐待儿童的应用会被拒。

15.3  "Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity

15.3  游戏中的“敌人”不能单独的设定为某特定比赛，文化，真实的*或组织，或者任何现实事物。

15.4  Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected

15.4  含有以鼓励非法或鲁莽使用的方式描述真实武器的应用会被拒。

15.5  Apps that include games of Russian roulette will be rejected

15.5  带有俄罗斯轮盘游戏的应用会被拒。

16. Objectionable content（负面内容）

16.1  Apps that present excessively objectionable or crude content will be rejected

16.1  介绍过度三俗和粗鲁内容的应用会被拒。

16.2  Apps that are primarily designed to upset or disgust users will be rejected

16.2  设计来惹怒或恶心用户的应用会被拒。

17. Privacy（隐私）

17.1  Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used

17.1  在未获得用户事先允许，或未告知用户信息将被如何，在哪里使用的情况下，应用不可以传输用户数据。

17.2  Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected

17.2  要求用户提供个人信息，如邮箱地址，生日等，才能使用其功能的应用会被拒。

17.3 （new） Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age

17.3  专门收集未成年人数据的应用会被拒。

17.4（new） Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children's privacy statutes, and must include a privacy policy

17.4收集、传输以及分享未成年用户个人信息(比如名字、地址、邮件、位置、照片、视频、绘画、聊天信息以及其他个人数据，或者与以上所述相关的永久性标示符)的应用程序必须遵守应用儿童隐私法规，并且必须包含隐私条款。

17.5（new） Apps that include account registration or access a user’s existing account must include a privacy policy or they will be rejected

17.5包含账号注册或者访问用户现有账号的应用程序必须包含隐私策略，否则将会被拒绝

18. Pornography（色情）

18.1  Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected

18.1  含有韦氏词典中定义的色情素材（显式描述或展示性器官或活动,却又不是旨在激发审美情感）的应用会被拒。

18.2  Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" Apps) will be rejected

18.2  经常有用户提供色情内容（例如：Chat Roulette http://en.wikipedia.org/wiki/Chatroulette ）的应用会被拒。

19. Religion, culture, and ethnicity（信仰，文化和种族）

19.1  Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected

19.1  带有对一种信仰，文化或种族进行诽谤，侮辱，狭隘，或以他们为目标的暴力或伤害内容的应用会被拒。

19.2  Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory

19.2  应用若带有或应用对一种信仰的文字描述，那么这个引用或翻译必须是精确，无歧义的。注释内容可以具有教育性，信息性，但不可以为煽动性。

20. Contests, sweepstakes, lotteries, and raffles（竞赛，赌博，彩票和抽奖）

20.1  Sweepstakes and contests must be sponsored by the developer/company of the App

20.1  赌博和竞赛必须是由应用开发者或所有公司发起资助的。

20.2  Official rules for sweepstakes and contests, must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner

20.2  应用中必须展示赌博和竞赛的官方条款，并声明Apple不是资助者，并且在任何情况下与此事无关。

20.3  It must be permissible by law for the developer to run a lottery App, and a lottery App must have all of the following characteristics: consideration, chance, and a prize

20.3  开发者必须经过法律允许才能上线一款抽奖应用，而且抽奖应用必须具备以下要素：报酬，机会，和奖金。

20.4  Apps that allow a user to directly purchase a lottery or raffle ticket in the App will be rejected

20.4  直接允许用户在应用中购买彩票或抽奖的应用会被拒。

20.5（new） Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) or lotteries must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store

20.5提供真钱游戏(比如体育博彩、扑克牌、赌场游戏、赛马以及彩票)的应用程序必须有应用程序适用地区当地必要的许可和允许，必须限制在这些区域，必须可以从App Store免费下载。

20.6（new） Apps that use IAP to purchase credit or currency to use in conjunction with real money gaming will be rejected

20.6使用IAP购买信誉或者货币，且结合真钱游戏的应用将会被拒绝。

21. Charities and contributions（慈善与捐助）

21.1  Apps that include the ability to make donations to recognized charitable organizations must be free

21.1  含有向已认证的慈善机构捐助功能的应用必须是免费的。

21.2  The collection of donations must be done via a web site in Safari or an SMS

21.2  慈善募捐必须通过短信息或通过Safari访问web页面完成。

22. Legal requirements（法律要求）

22.1  Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws

22.1  应用必须遵守所有发布地区当地法律。开发者有义务了解和遵守各地的法律。

22.2  Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected（

22.2  任何带有虚假，欺诈和带有歧义的内容的应用会被拒。

22.3  Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected

22.3  任何召集，推销和股东犯罪和鲁莽行为的应用会被拒。

22.4  Apps that enable illegal file sharing will be rejected

22.4 非法文件共享应用会被拒。

22.5  Apps that are designed for use as illegal gambling aids, including card counters, will be rejected

22.5  任何设计用来非法赌博工具，包括算牌的应用会被拒。

22.6  Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected
22.6  提供匿名拨打电话或匿名发送短消息/彩信功能的应用会被拒。

22.7  Developers who create Apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program

22.7  任何开发暗中获取用户密码和私有数据的开发者会被取消IDP身份。

22.8  Apps which contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejected

22.8  任何非法律执行部门发布的带有DUI检查点信息，或鼓励且协助酒后驾车的应用会被拒。

22.9（new） Apps that calculate medicinal dosages must be submitted by the manufacturer of those medications or recognized institutions such as hospitals, insurance companies, and universities

22.9计算药剂用量的应用程序必须由药品制造商或者认可机构发布，比如医院、保险公司以及高校。

22.10（new） Apps that use iTunes music previews in an unauthorized manner will be rejected

22.10.在未授权的情况下使用iTunes音乐预览的应用程序将会被拒绝。

（以下都是new）

23. Wallet

23.1 Wallet passes can be used to make or receive payments, transmit offers, or offer identification (such as movie tickets, airline tickets, coupons and reward offers). Other uses may result in the rejection of the App and the revocation of Wallet credentials

23.1 Passbook(Wallet) Passes可被用来支付或者接收支付，传递商业信息或者提供验证(比如电影票、飞机票、优惠券以及其他)，但把Passbook Passes用于其他用途的应用程序可能会遭到拒绝，并且会被撤销Passbook(Wallet)证书。

23.2 Passes must include valid contact information from the issuer of the pass or the App will be rejected and Wallet credentials may be revoked

23.2 Passes必须包含有效的pass发行人有效的联系资料，否则app将会被拒绝，并且Passbook(Wallet)证书也会被取消。

23.3 Passes must be signed by the entity that will be distributing the pass under its own name, trademark, or brand or the App will be rejected and Wallet credentials may be revoked

23.3 Passes必须经过实体签名，并基于其名字、商标或者品牌进行分发，否则应用程序将会被拒绝，而Passbook(Wallet)证书也可能会被撤销。

24. Kids Category

24.1 Apps in the Kids Category must include a privacy policy and must comply with applicable children's privacy statutes

24.1儿童类别中的应用程序必须包含隐私政策，必须遵守适用的儿童隐私法规。

24.2 Apps in the Kids Category may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids

24.2儿童类别中的应用程序不允许包括行为广告(比如app内部基于用户行动的服务广告)，任何在应用程序中展示的上下文广告必须适合儿童。

24.3 Apps in the Kids Category must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce

24.3儿童类别中的应用程序必须得到家长许可或使用parental gate才能链接至应用程序外部或进行交易。

24.4 Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11

24.4儿童类别中的应用程序必须标明”5岁以下，6-8岁或者9-11岁”。

25. Extensions

25.1 Apps hosting extensions must comply with the App Extension Programming Guide

25.1包含扩展的应用程序必须遵照App Extension Programming Guide要求。

25.2 Apps hosting extensions must provide some functionality (help screens, additional settings) or they will be rejected

25.2包含扩展的应用程序必须提供某些功能(辅助屏幕，附加设置)，否则将会被拒绝。

25.3 Apps hosting extensions that include marketing, advertising, or in-app purchases in their extension view will be rejected

25.3如果扩展的视图中包含营销推广、广告或者IAP内容，那么包含该扩展的应用将会被拒绝。

25.4 Keyboard extensions must provide a method for progressing to the next keyboard

25.4键盘扩展必须提供一个切换至下个键盘的方法。

25.5 Keyboard extensions must remain functional with no network access or they will be rejected

25.5键盘扩展必须具有离线访问功能，否则将会被拒绝。

25.6 Keyboard extensions must provide Number and Decimal keyboard types as described in the App Extension Programming Guide or they will be rejected

25.6键盘扩展必须提供和App Extension Programming Guide描述一致的数字和十进键盘类型，否则将会被拒绝。

25.7 Apps offering Keyboard extensions must have a primary category of Utilities and a privacy policy or they will be rejected

25.7提供键盘扩展的应用必须拥有基本的功能分类和隐私政策，否则将会被拒绝。

25.8 Apps offering Keyboard extensions may only collect user activity to enhance the functionality of their keyboard extension on the iOS device or they may be rejected

25.8提供键盘扩展的应用程序只允许收集用户活动以增强键盘扩展在iOS设备上的功能，否则将会被拒绝。

26. HomeKit

26.1 Apps using the HomeKit framework must have a primary purpose of providing home automation services

26.1使用HomeKit框架的应用程序必须有提供家庭自动化服务的主要目的。

26.2 Apps using the HomeKit framework must indicate this usage in their marketing text and they must provide a privacy policy or they will be rejected

26.2使用HomeKit框架的应用程序必须在营销文本中说明用途，同时必须提供隐私政策，否则将会被拒绝。

26.3 Apps must not use data gathered from the HomeKit APIs for advertising or other use-based data mining

26.3应用程序不允许将从HomeKit API收集的数据用于广告宣传或者其他基于使用的数据挖掘。

26.4 Apps using data gathered from the HomeKit API for purposes other than improving the user experience or hardware/software performance in providing home automation functionality will be rejected

26.4出于其他目的使用从HomeKit API收集的数据，而不是用于提高用户体验或者家庭自动化功能中硬件/软件性能，这类应用将会被拒绝。

27. HealthKit and Human Subject Research

27.1 Apps using the HealthKit framework or conducting human subject research for health purposes, such as through the use of ResearchKit, must comply with applicable law for each Territory in which the App is made available, as well as Sections 3.3.28 and 3.3.39 of the iOS Developer Program License Agreement

27.1使用HealthKit或者ResearchKit框架(出于健康目的用于进行人体生物学研究的框架)的应用程序，必须遵守其所有适用区域的法律，以及iOS Developer Program License Agreement中的3.3.28和3.39条款。(增加了对于ResearchKit框架的支持)

27.2 Apps that write false or inaccurate data into HealthKit will be rejected

27.2将虚假或者错误的数据写入HealthKit的应用程序将会被拒绝。

27.3 Apps using the HealthKit framework that store users’ health information in iCloud will be rejected

27.3使用HealthKit框架的应用程序在iCloud中储存用户健康信息将会被拒绝。

27.4 Apps may not use or disclose to third parties user data gathered from the HealthKit API or from health-related human subject research for advertising or other use-based data mining purposes other than improving health, or for the purpose of health research

27.4应用程序不允许将通过HealthKit API收集的用户数据用作广告宣传或者基于使用的数据挖掘目的，除了改善健康、医疗、健康管理以及医学研究目的。

27.5 Apps that share user data acquired via the HealthKit API with third parties without user consent will be rejected

27.5未经用户许可与第三方分享通过HealthKit API获得的用户数据的应用程序将会被拒绝。

27.6 Apps using the HealthKit framework must indicate integration with the Health app in their marketing text and must clearly identify the HealthKit functionality in the app’s user interface

27.6使用HealthKit框架的应用程序必须在营销文本中说明集成了Health app，同时必须在app用户界面清楚阐释HealthKit的功能。

27.7 Apps using the HealthKit framework or conducting human subject research must provide a privacy policy or they will be rejected

27.7使用HealthKit框架的应用程序必须提供隐私政策，否则将会被拒绝。

27.8 Apps that provide diagnoses, treatment advice, or control hardware designed to diagnose or treat medical conditions that do not provide written regulatory approval upon request will be rejected

27.8提供诊断、治疗建议，或者控制诊断疾病的硬件，或者治疗疾病的应用程序，若没有根据要求提供书面的监管审批，将会被拒绝。

27.9 Apps conducting health-related human subject research must obtain consent from participants or, in the case of minors, their parent or guardian. Such consent must include the (a) nature, purpose, and duration of the research; (b) procedures, risks, and benefits to the participant; (c) information about confidentiality and handling of data (including any sharing with third parties); (d) a point of contact for participant questions; and (e) the withdrawal process

27.9收集人体生物学研究相关数据的应用程序必须要获得参与者的许可，对于未成年人，应用程序要得到其父母或者监护人的许可。许可内容必须包括：(a)研究的性质、目的以及持续性;(b)参与流程、风险以及受益(福利);(c)信息的机密性和数据处理(包括与任何与第三方的共享);(d)参与者问题切入点;(e)取消方法(新增)

27.10 Apps conducting health-related human subject research must secure approval from an independent ethics review board. Proof of such approval must be provided upon request.

28. TestFlight

28.1 Apps may only use TestFlight to beta test apps intended for public distribution and must comply with the full App Review Guidelines

28.1应用程序仅能使用TestFlight对以公开发布为目的的应用进行beta版测试，且必须遵守完整的App Review Guidelines。

28.2 Apps using TestFlight must be submitted for review whenever a build contains material changes to content or functionality

28.2当版本中包含的内容或功能有重大变化时，使用TestFlight的应用程序必须提交审核。

28.3 Apps using TestFlight may not be distributed to testers in exchange for compensation of any kind

28.3使用TestFlight的应用程序不允许分发给测试者，以作为任何形式的补偿。

29. Apple Pay

29.1 Apps using Apple Pay must provide all material purchase information to the user prior to sale of any good or service or they will be rejected; Apps using Apple Pay to offer recurring payments must, at a minimum, disclose the length of the renewal term and the fact that it will continue until canceled, what will be provided during each period, the charges that will be billed to the customer, and how to cancel.

29.1使用Apple Pay的应用程序必须在出售任何商品或者服务之前为用户提供所有材料的购买信息，否则将会被拒绝。使用Apple Pay进行定期付款的应用程序必须提供最低限度续费期限，付费将持续直至被取消，每个阶段所付款额，费用付款归属，以及如何取消等。(增加了对于定期付款的规定)

29.2 Apps using Apple Pay must use Apple Pay branding and user interface elements correctly and as described in the Apple Pay Identity Guidelines or they will be rejected

29.2使用Apple Pay的应用程序必须正确使用Apple Pay Human Interface Guidelines中的Apple Pay标识和用户界面元素，否则将会被拒绝。

29.3 Apps using Apple Pay as a purchasing mechanism may not offer goods or services that violate the law of any territory in which the good or service will be delivered and may not be used for any illegal purpose

29.3使用Apple Pay作为购买机制的应用程序所提供的商品或服务不能触犯任何交付地范围内的法律，也不能用作任何非法目的。

29.4 Apps using Apple Pay must provide a privacy policy or they will be rejected

29.4使用Apple Pay的应用程序必须提供隐私政策，否则将会被拒绝。

29.5 Apps using Apple Pay may only share user data acquired via Apple Pay with third parties when provided to facilitate or improve delivery of goods and services or to comply with legal requirements

29.5只有为了促进或提高商品和服务的交付，或者依照法律要件，使用Apple Pay的应用程序才能与第三方分享通过Apple Pay获得的数据。

Living document（动态文件）

This document represents our best efforts to share how we review Apps submitted to the App Store, and we hope it is a helpful guide as you develop and submit your Apps. It is a living document that will evolve as we are presented with new Apps and situations, and we'll update it periodically to reflect these changes.

（撰写这篇文档，表示我们尽全力与您分享我们是如何审核提交到App Store的应用的，而且我们希望这个指南能够对您开发和提交应用有所帮助。这是一份动态文档，我们将根据新近应用和情况定期更新这篇文档。）

Thank you for developing for iOS. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do. Above all else, join us in trying to surprise and delight users. Show them their world in innovative ways, and let them interact with it like never before. In our experience, users really respond to polish, both in functionality and user interface. Go the extra mile. Give them more than they expect. And take them places where they have never been before. We are ready to help.

（感谢您为iOS开发应用。尽管这是一份“禁止”列表，但请谨记那份更短的“必做”列表。最重要的是，加入我们就是要给用户带来惊喜和愉悦。把世界用最具创意的方式展示给他们，让他们以前所未有的方式交互。根据我们的经验，用户真的会对功能和界面上的改进有所反应。进一步改进你的作品。带给用户超出期望的体验。带给用户前所未有的体验。我们将协助您完成这一切。）

官方文档：https://developer.apple.com/app-store/review/guidelines/

英文好的直接看官方文档：https://developer.apple.com/app-store/review/guidelines/#terms-conditions

秒客网

App 被拒 -- App Store Review Guidelines （2015）中英文对照