讲座:Influence maximization on big social graph

时间:2023-12-11 17:09:26

Influence maximization on big social graph

Fanju

PPT链接:

social influence

booming of online social network

一, Application:viral marketing

1, identify influence customers: seeds.

2, convince them to adopter product.

other application:

Rumor monitoring and control

网红经济

二, Modeling

graph model:

directed graph

output: top k most influence users.

IC model

difussion models: