Influence maximization on big social graph
Fanju
PPT链接:
social influence
booming of online social network
一, Application:viral marketing
1, identify influence customers: seeds.
2, convince them to adopter product.
other application:
Rumor monitoring and control
网红经济
二, Modeling
graph model:
directed graph
output: top k most influence users.
IC model
difussion models: