I keep reading everywhere that you are REQUIRED to use the (ugly) yellow buttons PayPal provides you with, yet when I go to www.bustedtees.com or www.devtees.com they use their own buttons that then link to the Express Checkout.
我一直在阅读你需要使用PayPal为你提供的(丑陋的)黄色按钮,但是当我去www.bustedtees.com或www.devtees.com时,他们使用自己的按钮然后链接到Express Checkout。
Which one is correct?
哪一个是正确的?
2 个解决方案
#1
We use our own buttons on our website and did not have any problems. Buttons are just recommended option for user recognition of familiar button
我们在网站上使用自己的按钮,没有任何问题。按钮只是用户识别熟悉按钮的推荐选项
#2
There are no technical restrictions, and if you want to know if there are formal requirements from PayPal you would need to read their agreements. (Yes I know, reading clickthrough agreements -- who does that?) :). If you violate their terms of service they MIGHT come tell you to change your integration, but probably not.
没有技术限制,如果您想知道PayPal是否有正式要求,您需要阅读他们的协议。 (是的,我知道,阅读点击协议 - 谁这样做?):)。如果您违反了他们的服务条款,他们可能会告诉您更改您的集成,但可能不会。
HOWEVER, one thing to think about: familiar patterns "grease the rails" for users: increase recognition and you increase conversion. This means more people end up buying from you. Those distinctive (and yes, ugly) buttons help people recognize the PayPal checkout option and select it rather than potentially leaving your site because they didn't see a PayPal checkout option, or seeing a button labelled PayPal but being suspicious of it because it "didn't look right."
但是,有一点需要考虑:熟悉的模式为用户“涂抹油轨”:增加识别率并增加转换率。这意味着更多人最终会向您购买。那些独特的(和是,丑陋的)按钮帮助人们识别PayPal结账选项并选择它而不是潜在地离开您的网站,因为他们没有看到PayPal结账选项,或者看到标有PayPal的按钮但是因为它“看起来不对。“
I know in my personal experience that I have been extremely frustrated trying to pay some sites with PayPal and have left & bought from other places because the checkout was non-obvious (especially when placed on the 35th page of a long checkout process, heh).
我根据个人经验知道,我一直非常沮丧,试图用PayPal支付一些网站并离开并从其他地方购买,因为结账不明显(特别是当放在长时间结账流程的第35页时,嘿) 。
But this is backed up not just by personal experience, but market research. PayPal did some market research years ago and the #1 reason that paypal users failed to use PayPal checkout when it was available was that while the person may have seen a PayPal logo, they didn't recognize that they could pay on that site with PayPal because the checkout wasn't immediately familar to them. At that time this was with well-integrated sites that followed all of PayPal's guidelines BUT merchant-site PayPal checkout at that time looked a bit different than on eBay, which was the #1 site on which people pay with PayPal (and still is) -- including a different button.
但这不仅取决于个人经验,还取决于市场研究。 PayPal几年前做了一些市场调查,并且Paypal用户在可用时未能使用PayPal结账的第一个原因是,虽然该人可能已经看过PayPal徽标,但他们没有意识到他们可以使用PayPal在该网站上付款因为结帐并不是他们立即熟悉的。当时这是完全集成的网站,遵循PayPal的所有指导方针但当时的商家网站PayPal结账看起来与eBay有点不同,eBay是人们用PayPal支付的#1网站(现在仍然是) - 包括一个不同的按钮。
The difference in conversion rate was STAGGERING, though. Like, more than half the people failed to pay with PayPal because the button was unfamiliar or placed in an unfamiliar location. So consider carefully whether or how much you want to leverage people's existing habits vs showing them something new.... your site may look less ugly but also sell less product.
但转换率的差异是STAGGERING。比如,超过一半的人没有用PayPal付款,因为按钮不熟悉或放在一个不熟悉的位置。因此,请仔细考虑您是否希望利用人们现有的习惯,或者向他们展示新的东西......您的网站可能看起来不那么难看,但也会减少销售产品。
#1
We use our own buttons on our website and did not have any problems. Buttons are just recommended option for user recognition of familiar button
我们在网站上使用自己的按钮,没有任何问题。按钮只是用户识别熟悉按钮的推荐选项
#2
There are no technical restrictions, and if you want to know if there are formal requirements from PayPal you would need to read their agreements. (Yes I know, reading clickthrough agreements -- who does that?) :). If you violate their terms of service they MIGHT come tell you to change your integration, but probably not.
没有技术限制,如果您想知道PayPal是否有正式要求,您需要阅读他们的协议。 (是的,我知道,阅读点击协议 - 谁这样做?):)。如果您违反了他们的服务条款,他们可能会告诉您更改您的集成,但可能不会。
HOWEVER, one thing to think about: familiar patterns "grease the rails" for users: increase recognition and you increase conversion. This means more people end up buying from you. Those distinctive (and yes, ugly) buttons help people recognize the PayPal checkout option and select it rather than potentially leaving your site because they didn't see a PayPal checkout option, or seeing a button labelled PayPal but being suspicious of it because it "didn't look right."
但是,有一点需要考虑:熟悉的模式为用户“涂抹油轨”:增加识别率并增加转换率。这意味着更多人最终会向您购买。那些独特的(和是,丑陋的)按钮帮助人们识别PayPal结账选项并选择它而不是潜在地离开您的网站,因为他们没有看到PayPal结账选项,或者看到标有PayPal的按钮但是因为它“看起来不对。“
I know in my personal experience that I have been extremely frustrated trying to pay some sites with PayPal and have left & bought from other places because the checkout was non-obvious (especially when placed on the 35th page of a long checkout process, heh).
我根据个人经验知道,我一直非常沮丧,试图用PayPal支付一些网站并离开并从其他地方购买,因为结账不明显(特别是当放在长时间结账流程的第35页时,嘿) 。
But this is backed up not just by personal experience, but market research. PayPal did some market research years ago and the #1 reason that paypal users failed to use PayPal checkout when it was available was that while the person may have seen a PayPal logo, they didn't recognize that they could pay on that site with PayPal because the checkout wasn't immediately familar to them. At that time this was with well-integrated sites that followed all of PayPal's guidelines BUT merchant-site PayPal checkout at that time looked a bit different than on eBay, which was the #1 site on which people pay with PayPal (and still is) -- including a different button.
但这不仅取决于个人经验,还取决于市场研究。 PayPal几年前做了一些市场调查,并且Paypal用户在可用时未能使用PayPal结账的第一个原因是,虽然该人可能已经看过PayPal徽标,但他们没有意识到他们可以使用PayPal在该网站上付款因为结帐并不是他们立即熟悉的。当时这是完全集成的网站,遵循PayPal的所有指导方针但当时的商家网站PayPal结账看起来与eBay有点不同,eBay是人们用PayPal支付的#1网站(现在仍然是) - 包括一个不同的按钮。
The difference in conversion rate was STAGGERING, though. Like, more than half the people failed to pay with PayPal because the button was unfamiliar or placed in an unfamiliar location. So consider carefully whether or how much you want to leverage people's existing habits vs showing them something new.... your site may look less ugly but also sell less product.
但转换率的差异是STAGGERING。比如,超过一半的人没有用PayPal付款,因为按钮不熟悉或放在一个不熟悉的位置。因此,请仔细考虑您是否希望利用人们现有的习惯,或者向他们展示新的东西......您的网站可能看起来不那么难看,但也会减少销售产品。