Is there any SEO disadvantage in using a subdomain to host a blog on Wordpress or Blogger? I don't want to go to the trouble of creating a blog module for my site - I'd rather just set up a CNAME entry and point a subdomain to a free Wordpress or Blogger account. Will Google punish me for doing this by claiming that I have "duplicate content" - i.e. the intro text for each blog entry will be on my main site and the full details will be visible on Wordpress/Blogger? Is it better to incorporate the blog functionality into my main site? Are there any other potential disadvantages to this subdomain/external hosting approach using a free blog host?
使用子域名在Wordpress或Blogger上托管博客是否存在SEO缺点?我不想为我的网站创建博客模块的麻烦 - 我只想设置一个CNAME条目并将子域指向免费的Wordpress或Blogger帐户。谷歌会因为声称我有“重复内容”而惩罚我这样做 - 即每个博客条目的介绍文本将在我的主网站上,完整的详细信息将在Wordpress / Blogger上显示?将博客功能合并到我的主站点是否更好?使用免费博客主机的子域/外部托管方法是否还有其他潜在的缺点?
4 个解决方案
#1
There are a lot of advantages to self-hosting your blog.
自托管您的博客有很多好处。
- You can do whatever you want with your own self-hosted blog. On Wordpress you could get banned and lose all of your content.
- You can host ads or and do other commercial stuff not possible on Wordpress. (The free wordpress blog doesn't allow any advertisements other than their own ads).
- Better ranking opportunity in search engines by using your own top-level domain.
- You can modify your functionality at will.
- It looks more professional and gives you bragging rights.
- On Wordpress you may run up against bandwidth restrictions if your blog gets really popular - you won't be able to do anything about it.
您可以使用自己的自托管博客做任何您想做的事情。在Wordpress上,您可能会被禁止并丢失所有内容。
您可以在Wordpress上托管广告或进行其他商业活动。 (免费的WordPress博客不允许除自己的广告之外的任何广告)。
通过使用您自己的*域名,在搜索引擎中获得更好的排名机会。
您可以随意修改您的功能。
它看起来更专业,给你吹牛的权利。
在Wordpress上,如果您的博客真的很受欢迎,您可能会遇到带宽限制 - 您将无法对此做任何事情。
#2
Willem Obst answer makes some excellent points, but two serious accusations that are not correct. I know these are incorrect because I am part of the WordPress.com team.
Willem Obst的答案提出了一些很好的观点,但两个严重的指责是不正确的。我知道这些是不正确的,因为我是WordPress.com团队的一员。
Num 1. If there is a ToS issue, we work with our customers to resolve the issue. In the rare case, where a blog is suspended, the customer is still assisted with exporting their content.
Num 1.如果存在ToS问题,我们会与客户合作解决问题。在极少数情况下,博客被暂停,客户仍然可以协助导出其内容。
Num 6.We have no bandwidth limits and never have.
Num 6.我们没有带宽限制,也没有。
Many companies use free WordPress.com for their blog. Here are some examples http://wordpress.org/showcase/flavor/wordpresscom/
许多公司使用免费的WordPress.com作为他们的博客。以下是一些例子http://wordpress.org/showcase/flavor/wordpresscom/
WordPress.com is also is a blogging community which gives you access to a large audience and the community features like the global tag pages.
WordPress.com也是一个博客社区,可让您访问大量受众和社区功能,如全局标记页面。
It's a great way to get a blog going, and there is no lock in. Here is an example of a blog by some friends that started on WordPress.com and since moved to host it themselves to gain the additional flexibility Willem describes so well: http://blog.bootuplabs.com/
这是一个很好的方式来获取博客,并且没有锁定。以下是一些博客的例子,这些博客是在WordPress.com上开始的,并且自从移动到托管它以获得Willem描述得非常好的额外灵活性: http://blog.bootuplabs.com/
Finally to the original question. It's a mixed bag.
最后到原来的问题。这是一个混合包。
The nay sayers to using a subdomain will focus on Google and other search engines generally treating the subdomain as it's own domain with it's own authority.
使用子域名的那些说法者将专注于谷歌和其他搜索引擎,通常将子域名视为拥有自己权限的域名。
The pro subdomainers will focus on it being another opportunity for a result in Google and the search engines. As is the case for the "bootup labs" example. (Although, Google's Matt Cutts over a year ago promised this was changing.)
专业的subdomainers将专注于它是谷歌和搜索引擎的另一个结果机会。与“启动实验室”示例的情况一样。 (虽然谷歌的Matt Cutts一年前承诺这种情况正在发生变化。)
Unrelated to SEO, many teams use a subdomain or separate domain all together for web security reasons. You may notice that http://blog.flickr.net/ is on flickr.net instead of flickr.com primarily -- I understand -- for this reason.
与SEO无关,许多团队出于网络安全原因使用子域或单独的域。你可能会注意到http://blog.flickr.net/主要是在flickr.net而不是flickr.com上 - 我理解 - 因为这个原因。
#3
No in one word Actually a good idea. Self hosted blogs tend to have a lot integrated into them e.g autopinging
没有一个字实际上是一个好主意。自托管博客往往有很多功能,例如autopinging
#4
In answer to the question.... NO.
回答这个问题......没有。
The question you asked is also a little ambiguous. Are you wanting to host your own blog ie run it on your own server under a subdomain, or are you wanting to add a CNAME entry that links to your blog.
你问的问题也有些含糊不清。您是想要托管自己的博客,也就是在子域下在自己的服务器上运行,或者是否要添加链接到您博客的CNAME条目。
There are benefits to both:
两者都有好处:
Running your own - Advantages:
自己动手 - 优点:
- You can control every aspect of it
- You can change the design/layout as much as your coding ability can handle
- If you have a fast server, your blog will be served to viewers extremely well
- You can advertise on your own blog - Google Adwords/Adsense etc...
- You can setup advanced analysis of traffic and see every little detail about everyone who visits your blog
- You can tweak the SEO of your blog to the 'n'th degree
你可以控制它的每个方面
您可以根据编码能力来更改设计/布局
如果您有快速服务器,您的博客将非常好地提供给观众
您可以在自己的博客上刊登广告 - Google Adwords / Adsense等...
您可以设置流量的高级分析,并查看有关访问您博客的每个人的每个细节
您可以将博客的SEO调整到'n'度
Running your own - Disdvantages:
自己动手 - Disdvantages:
- Hosting a blog (especially a popular one) requires a pretty powerful web server
- You have to maintain the blog and security of the blog eg. users and permissions
- Dedicated Server hosting can be expensive
- Hosting blogs use a lot of bandwidth
托管博客(特别是流行的博客)需要一个非常强大的Web服务器
你必须维护博客的博客和安全性,例如。用户和权限
专用服务器托管可能很昂贵
托管博客使用大量带宽
Using a third party blog - Advantages:
使用第三方博客 - 优势:
- Generally free
- No strain on your server/bandwidth
- Security and permissions management is limited but managed by the host
- Generally hosted blogs have an extremely user-friendly GUI
服务器/带宽没有压力
安全和权限管理有限,但由主机管理
通常托管的博客具有非常用户友好的GUI
Using a third party blog - Disvantages:
使用第三方博客 - Disvantages:
- Sometimes include advertising that benefits the host not your company/blog
- Very limited ability to customise/edit the design of the blog
- Limited control over the security and user management
- Other hosts can choose to stop offering a blog hosting service
有时包括有利于主持人而不是公司/博客的广告
定制/编辑博客设计的能力非常有限
对安全性和用户管理的有限控制
其他主机可以选择停止提供博客托管服务
In regards to SEO and blogs:
关于SEO和博客:
Your blog is not going to suffer or be penalised by GOogle/Yahoo/Other search engines if you use a CNAME redirection to another host.
如果您使用CNAME重定向到其他主机,则您的博客不会受到GOogle / Yahoo /其他搜索引擎的影响或受到惩罚。
You will not get penalised by a search engine for duplicate content if the content is not completely duplicated on, for example if your main domain uses the title and summary of what is on your blog hosted on the subdomain.
如果内容未完全复制,您将不会受到搜索引擎对重复内容的惩罚,例如,如果您的主域使用子域上托管的博客上的内容的标题和摘要。
If you adhere to the main SEO principles there is no reason why your blog would suffer on a subdomain:
如果您坚持主要的SEO原则,那么您的博客就没有理由在子域上受到影响:
- Using relevant addressing methods eg. yourblog.yourdomain.com/title-of-blog-article.html
- Use W3C compliant/correct XHTML/HTML/CSS code
- Use appropriate and relevant META data (keywords, descriptions, titles) for the blog and the articles.
- Relative linking instead of absolute linking
使用相关的寻址方法,例如yourblog.yourdomain.com/title-of-blog-article.html
使用符合W3C /正确的XHTML / HTML / CSS代码
为博客和文章使用适当且相关的META数据(关键字,描述,标题)。
相对链接而不是绝对链接
Hope this helped. If you have any other questions feel free to ask
希望这有帮助。如果您有任何其他问题,请随时提出
#1
There are a lot of advantages to self-hosting your blog.
自托管您的博客有很多好处。
- You can do whatever you want with your own self-hosted blog. On Wordpress you could get banned and lose all of your content.
- You can host ads or and do other commercial stuff not possible on Wordpress. (The free wordpress blog doesn't allow any advertisements other than their own ads).
- Better ranking opportunity in search engines by using your own top-level domain.
- You can modify your functionality at will.
- It looks more professional and gives you bragging rights.
- On Wordpress you may run up against bandwidth restrictions if your blog gets really popular - you won't be able to do anything about it.
您可以使用自己的自托管博客做任何您想做的事情。在Wordpress上,您可能会被禁止并丢失所有内容。
您可以在Wordpress上托管广告或进行其他商业活动。 (免费的WordPress博客不允许除自己的广告之外的任何广告)。
通过使用您自己的*域名,在搜索引擎中获得更好的排名机会。
您可以随意修改您的功能。
它看起来更专业,给你吹牛的权利。
在Wordpress上,如果您的博客真的很受欢迎,您可能会遇到带宽限制 - 您将无法对此做任何事情。
#2
Willem Obst answer makes some excellent points, but two serious accusations that are not correct. I know these are incorrect because I am part of the WordPress.com team.
Willem Obst的答案提出了一些很好的观点,但两个严重的指责是不正确的。我知道这些是不正确的,因为我是WordPress.com团队的一员。
Num 1. If there is a ToS issue, we work with our customers to resolve the issue. In the rare case, where a blog is suspended, the customer is still assisted with exporting their content.
Num 1.如果存在ToS问题,我们会与客户合作解决问题。在极少数情况下,博客被暂停,客户仍然可以协助导出其内容。
Num 6.We have no bandwidth limits and never have.
Num 6.我们没有带宽限制,也没有。
Many companies use free WordPress.com for their blog. Here are some examples http://wordpress.org/showcase/flavor/wordpresscom/
许多公司使用免费的WordPress.com作为他们的博客。以下是一些例子http://wordpress.org/showcase/flavor/wordpresscom/
WordPress.com is also is a blogging community which gives you access to a large audience and the community features like the global tag pages.
WordPress.com也是一个博客社区,可让您访问大量受众和社区功能,如全局标记页面。
It's a great way to get a blog going, and there is no lock in. Here is an example of a blog by some friends that started on WordPress.com and since moved to host it themselves to gain the additional flexibility Willem describes so well: http://blog.bootuplabs.com/
这是一个很好的方式来获取博客,并且没有锁定。以下是一些博客的例子,这些博客是在WordPress.com上开始的,并且自从移动到托管它以获得Willem描述得非常好的额外灵活性: http://blog.bootuplabs.com/
Finally to the original question. It's a mixed bag.
最后到原来的问题。这是一个混合包。
The nay sayers to using a subdomain will focus on Google and other search engines generally treating the subdomain as it's own domain with it's own authority.
使用子域名的那些说法者将专注于谷歌和其他搜索引擎,通常将子域名视为拥有自己权限的域名。
The pro subdomainers will focus on it being another opportunity for a result in Google and the search engines. As is the case for the "bootup labs" example. (Although, Google's Matt Cutts over a year ago promised this was changing.)
专业的subdomainers将专注于它是谷歌和搜索引擎的另一个结果机会。与“启动实验室”示例的情况一样。 (虽然谷歌的Matt Cutts一年前承诺这种情况正在发生变化。)
Unrelated to SEO, many teams use a subdomain or separate domain all together for web security reasons. You may notice that http://blog.flickr.net/ is on flickr.net instead of flickr.com primarily -- I understand -- for this reason.
与SEO无关,许多团队出于网络安全原因使用子域或单独的域。你可能会注意到http://blog.flickr.net/主要是在flickr.net而不是flickr.com上 - 我理解 - 因为这个原因。
#3
No in one word Actually a good idea. Self hosted blogs tend to have a lot integrated into them e.g autopinging
没有一个字实际上是一个好主意。自托管博客往往有很多功能,例如autopinging
#4
In answer to the question.... NO.
回答这个问题......没有。
The question you asked is also a little ambiguous. Are you wanting to host your own blog ie run it on your own server under a subdomain, or are you wanting to add a CNAME entry that links to your blog.
你问的问题也有些含糊不清。您是想要托管自己的博客,也就是在子域下在自己的服务器上运行,或者是否要添加链接到您博客的CNAME条目。
There are benefits to both:
两者都有好处:
Running your own - Advantages:
自己动手 - 优点:
- You can control every aspect of it
- You can change the design/layout as much as your coding ability can handle
- If you have a fast server, your blog will be served to viewers extremely well
- You can advertise on your own blog - Google Adwords/Adsense etc...
- You can setup advanced analysis of traffic and see every little detail about everyone who visits your blog
- You can tweak the SEO of your blog to the 'n'th degree
你可以控制它的每个方面
您可以根据编码能力来更改设计/布局
如果您有快速服务器,您的博客将非常好地提供给观众
您可以在自己的博客上刊登广告 - Google Adwords / Adsense等...
您可以设置流量的高级分析,并查看有关访问您博客的每个人的每个细节
您可以将博客的SEO调整到'n'度
Running your own - Disdvantages:
自己动手 - Disdvantages:
- Hosting a blog (especially a popular one) requires a pretty powerful web server
- You have to maintain the blog and security of the blog eg. users and permissions
- Dedicated Server hosting can be expensive
- Hosting blogs use a lot of bandwidth
托管博客(特别是流行的博客)需要一个非常强大的Web服务器
你必须维护博客的博客和安全性,例如。用户和权限
专用服务器托管可能很昂贵
托管博客使用大量带宽
Using a third party blog - Advantages:
使用第三方博客 - 优势:
- Generally free
- No strain on your server/bandwidth
- Security and permissions management is limited but managed by the host
- Generally hosted blogs have an extremely user-friendly GUI
服务器/带宽没有压力
安全和权限管理有限,但由主机管理
通常托管的博客具有非常用户友好的GUI
Using a third party blog - Disvantages:
使用第三方博客 - Disvantages:
- Sometimes include advertising that benefits the host not your company/blog
- Very limited ability to customise/edit the design of the blog
- Limited control over the security and user management
- Other hosts can choose to stop offering a blog hosting service
有时包括有利于主持人而不是公司/博客的广告
定制/编辑博客设计的能力非常有限
对安全性和用户管理的有限控制
其他主机可以选择停止提供博客托管服务
In regards to SEO and blogs:
关于SEO和博客:
Your blog is not going to suffer or be penalised by GOogle/Yahoo/Other search engines if you use a CNAME redirection to another host.
如果您使用CNAME重定向到其他主机,则您的博客不会受到GOogle / Yahoo /其他搜索引擎的影响或受到惩罚。
You will not get penalised by a search engine for duplicate content if the content is not completely duplicated on, for example if your main domain uses the title and summary of what is on your blog hosted on the subdomain.
如果内容未完全复制,您将不会受到搜索引擎对重复内容的惩罚,例如,如果您的主域使用子域上托管的博客上的内容的标题和摘要。
If you adhere to the main SEO principles there is no reason why your blog would suffer on a subdomain:
如果您坚持主要的SEO原则,那么您的博客就没有理由在子域上受到影响:
- Using relevant addressing methods eg. yourblog.yourdomain.com/title-of-blog-article.html
- Use W3C compliant/correct XHTML/HTML/CSS code
- Use appropriate and relevant META data (keywords, descriptions, titles) for the blog and the articles.
- Relative linking instead of absolute linking
使用相关的寻址方法,例如yourblog.yourdomain.com/title-of-blog-article.html
使用符合W3C /正确的XHTML / HTML / CSS代码
为博客和文章使用适当且相关的META数据(关键字,描述,标题)。
相对链接而不是绝对链接
Hope this helped. If you have any other questions feel free to ask
希望这有帮助。如果您有任何其他问题,请随时提出