I have a campaign link setup by the url builder with campaign codes and I want to know how many users return if their first touch to the site is by the campaign URL while their return visits could be through any channel.
我在网址构建器中设置了一个广告系列链接,其中包含广告系列代码,我想知道当他们第一次触摸该网站时,有多少用户返回广告系列网址,而他们的回访可能是通过任何渠道进行的。
If i did a segmentation to filter on my campaign code and then set the dimension to be user type (new vs returning users):
如果我执行细分以过滤我的广告系列代码,然后将维度设置为用户类型(新用户与返回用户):
- will the returning users number equal to users who first came in through that code regardless of the channel they came in on their subsequent visit?
- Or does the returning users equal to users who came in by clicking on my campaign link again?
返回的用户数量是否等于通过该代码首次进入的用户,无论他们在后续访问中进入的频道如何?
或者返回的用户是否等同于再次点击我的广告系列链接进来的用户?
1 个解决方案
#1
Segments represent either subsets of sessions or subsets of users. In your case, your isolating your data to all sessions originating from your campaign.
段表示会话的子集或用户的子集。在您的情况下,您将数据隔离到源自广告系列的所有会话。
So the returning users wil be equal to users who first came in through that code regardless of the channel they came in on their subsequent visit.
因此,返回的用户将与通过该代码首次进入的用户相同,无论他们在随后的访问中进入的渠道如何。
#1
Segments represent either subsets of sessions or subsets of users. In your case, your isolating your data to all sessions originating from your campaign.
段表示会话的子集或用户的子集。在您的情况下,您将数据隔离到源自广告系列的所有会话。
So the returning users wil be equal to users who first came in through that code regardless of the channel they came in on their subsequent visit.
因此,返回的用户将与通过该代码首次进入的用户相同,无论他们在随后的访问中进入的渠道如何。