使用Google Analytics跟踪广告调用

时间:2021-10-07 13:52:33

I'm using a 3rd party ad server for my site and the data for average ad calls/page within that ad server seems to be low for what I would expect. Is there a way to setup google analytics so that whenever I load an ad on my site I can also add to a value with the pageview (note that there may be multiple ads in a single page)? I was looking at using a custom metric for this, but how would I set that up if some pages might have 2 ads and others might have 3 and I want to verify that all 3 ad spots made the ad call before the user left for another page. So for example this way I can see that on a certain day I averaged 2 ad calls per page.

我正在为我的网站使用第三方广告服务器,该广告服务器中的平均广告调用/页面数据似乎低于我的预期。有没有办法设置谷歌分析,以便每当我在我的网站上加载广告时,我也可以使用网页浏览添加一个值(请注意,单个页面中可能有多个广告)?我之前正在考虑使用自定义指标,但如果某些网页可能包含2个广告而其他网页可能包含3个广告,我将如何设置该广告?我想在用户离开之前确认所有3个广告位都进行了广告调用页。例如,通过这种方式,我可以看到,在某一天,我平均每页有2个广告调用。

Thanks!!

1 个解决方案

#1


If you're using a Google display ad network then you probably have a close to turnkey solution at your disposal.

如果您使用的是Google展示广告网络,那么您可能会有一个接近完整的解决方案。

But presumably you're using something else, in which case you have a couple options.

但大概你正在使用别的东西,在这种情况下你有几个选择。

The ideal solution probably involves tying the impression counts directly to your GA account by importing cost data using the Management API. No tricky business. Straight impression counts from the source.

理想的解决方案可能是通过使用Management API导入成本数据,将展示次数直接计入您的GA帐户。没有棘手的事情。直接印象源于来源。

Otherwise you can write some JS to detect ads and fire when they load.

否则,您可以编写一些JS来检测广告并在加载时触发。

Or else you can go the transparent pixel route.

否则你可以去透明的像素路线。

You have options.

你有选择。

#1


If you're using a Google display ad network then you probably have a close to turnkey solution at your disposal.

如果您使用的是Google展示广告网络,那么您可能会有一个接近完整的解决方案。

But presumably you're using something else, in which case you have a couple options.

但大概你正在使用别的东西,在这种情况下你有几个选择。

The ideal solution probably involves tying the impression counts directly to your GA account by importing cost data using the Management API. No tricky business. Straight impression counts from the source.

理想的解决方案可能是通过使用Management API导入成本数据,将展示次数直接计入您的GA帐户。没有棘手的事情。直接印象源于来源。

Otherwise you can write some JS to detect ads and fire when they load.

否则,您可以编写一些JS来检测广告并在加载时触发。

Or else you can go the transparent pixel route.

否则你可以去透明的像素路线。

You have options.

你有选择。