【文件属性】：
文件名称：The Future of Retail
文件大小：502KB
文件格式：PDF
更新时间：2022-03-27 10:59:05
The Fu
The Future of Retail - To the extent that there are two distinct sides to the argument, the position of
Offline-to-Online (O2O) advocates is that, as more offline retailers are closing,
brick-and-mortar stores, the transaction volumes for online stores will only
continue to grow. For brick-and-mortar stores to survive, O2O — driving customers to
a physical storefront to fulfill the transaction with online incentives — will absolutely
come to dominate retail sales.